TOTH+Co • 2018
wrangler national finals rodeo
PRINT / DIGITAL / VIDEO / ART DIRECTION
Every December, cowboys and rodeo fans from all over the world descend on Las Vegas for ten-action packed days of bull riding and cattle chasing. It's called the Wrangler National Finals Rodeo.
Our task was to create an event identity for Wrangler that would feed fans' excitement and stand out on the loud Las Vegas strip. We delivered with a bold, in-your-face campaign that stayed true to the risk/reward mentality of the event and its locale.